Book distribution is the best Kirtana

“Regarding Sankirtana and book distribution, both should go on, but book distribution is more important. It is brihat kirtana. In Tokyo airport one boy had come up to me asking if he could speak with me. I said yes, and then he asked me “Swamiji, where do you get all that knowledge in your books?” Of course it is Krishna’s knowledge, not mine. But the effect is there. So for wider kirtana book distribution is better. Book distribution is also kirtana.”
Letter to Tamal Krsna, October 23, 1974

“Your report of book distribution is very encouraging. Please go on increasing more and more. Yes, you should become the topmost temple for distributing my books. This is a very good proposal. That is the only way to please me. Distribute my books profusely. That is real preaching.”
Letter to Bala Krsna, October 23, 1976

“So I am always emphasizing book distribution. It is the better kirtana. It is better than chanting. Of course chanting should not stop, but book distribution is the best kirtana….
Here at Mayapur my guru maharaj was printing one paper. It was selling for only a few paise. Sometimes whenever one brahmacari would go to Navadvipa and sell even a few copies, I would see my guru maharaj become very much pleased. Even if the brahmacari was not a very important member, my guru maharaj would become very, very pleased with him. He personally instructed me that books are more important than big temples.
At Radha Kunda he told me that since constructing the big marble temple at Bhag Bazar, there have been so many difficulties. Our men our envious over who will live in which room. I think it would be better to take off all the marbles and sell them and print books. He told me this personally. So I am always emphasizing book distribution. It is the better kirtana. It is better than chanting. Of course chanting should not stop, but book distribution is the best kirtana.”
Letter to Srutadeva, October 24, 1974

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