"Please distribute book, distribute book, distribute book."

There is no comparison. There is no competition. Every word is for the good of the human society. Every word, each and every word. Therefore we stress so much in the book distribution. Somehow or other, if the book goes in one hand, he will be benefited. At least he will see, "Oh, they have taken so much price. Let me see what is there. If he reads one sloka, his life will be successful. If one sloka, one word. This is such nice things. Therefore we are stressing so much, "Please distribute book, distribute book, distribute book." A greater mrdanga. We are chanting, playing our mrdanga. It is heard within this room or little more. But this mrdanga will go home to home, country to country, community to community, this mrdanga. (S.B. Lec. 1.16.8., Los Angeles 5th January, 1974)

Out of the nine items of devotional service, book distribution falls in the category of sravanam kirtanam. Sravanam kirtanam is the beginning--to chant and hear. Book distribution is under this category of sravanam kirtanam. (S.P.L. to Satsvarupa, 19th January, 1975)

Regarding Sankirtana and book distribution, book distribution is also chanting. Anyone who reads the books that is also chanting and hearing. Why distinguish between chanting and book distribution? These books I have recorded and chanted, and they are transcribed. It is spoken kirtanas. So book distribution is also chanting. These are not ordinary books. It is recorded chanting. Anyone who reads, he is hearing. Book distribution must not be neglected. If things deteriorate that is another thing, but it is not the fault of book distribution. (S.P.L. to Rupanuga dasa, 19th October, 1974)